How Shelters Can Attract More Adopters With Technology

Adoption is the ultimate goal for animal shelters, but reaching potential adopters and streamlining the adoption process can be challenging. Technology offers a powerful solution, making it easier than ever to connect with adopters, showcase animals, and build community engagement.

Here’s how shelters can leverage technology to increase adoptions and create better outcomes for the animals in their care.

1. Create an Engaging Online Presence

• Why It Matters: Most adopters start their search online. A user-friendly website and active social media channels can showcase available pets effectively.
• How to Do It:
  • Post high-quality photos and videos of adoptable pets.
  • Use storytelling to highlight each pet’s personality and history.
  • Integrate a "Meet Your Match" quiz to guide adopters to suitable pets.

2. Simplify the Adoption Process

• Why It Matters: Long, complicated procedures can deter potential adopters.
• How to Do It:
  • Use digital forms to collect applications and schedule appointments.
  • Implement e-signatures to finalize adoption agreements quickly.
  • Offer virtual meet-and-greets for convenience.

3. Utilize Pet Management Software

• Why It Matters: Managing animal profiles, medical records, and adoption statuses manually is time-consuming.
• How to Do It:
  • Adopt platforms like 11Pets to streamline operations.
  • Provide real-time updates on available pets.
  • Automate reminders for vaccinations and follow-ups.

4. Engage Your Community

• Why It Matters: Building a loyal community leads to increased word-of-mouth referrals.
• How to Do It:
  • Run social media campaigns like “Adoption Success Stories.”
  • Host virtual or in-person events to introduce animals.
  • Share updates on shelter needs and how the community can help.

5. Leverage Data to Improve Outcomes

• Why It Matters: Understanding adoption trends helps shelters make informed decisions.
• How to Do It:
  • Track data like the most adopted pet types and successful adoption methods.
  • Use insights to tailor marketing and outreach strategies.

By embracing technology, shelters can simplify processes, reach a broader audience, and create meaningful connections between adopters and animals. Platforms like 11Pets offer a seamless way to manage shelter operations and focus on what matters most—finding loving homes for every pet.